Apparently, Toy giant Mattel is coming back with a vengence on the strength of sales of T.M.X. Elmo and…Barbie? After stiff competition from those slutty-looking (allegedly foul-mouthed) Bratz dolls, Barbie is finally making a comeback. From the Washington Post:
Gross sales of its Barbie line rose 3 percent domestically and worldwide during the quarter.
For the past few years, Barbie has faced a stiff challenge from privately held MGA Entertainment’s Bratz dolls, but Barbie sales should continue to rise, and Bratz sales appear to have peaked, Johnson said.
Take that, Bratz! We at the Consumerist have an anti-Bratz bias.—MEGHANN MARCO
Mattel Profit Rises; Barbie and Elmo Rule [Washington Post]