24/7 McDonald’s are growing in profitability as more Americans eat away from home and at weird hours. McDonald’s has almost reached a saturation point, after all: How many new locations they can open? What’s next? The answer appears to be extending their hours. You can expect to see:
• More 24 hour locations.
• Extended hours at non-24 hour locations.
• Longer breakfast hours. Perhaps breakfast all day.
• McCafes that sell espressos and premium baked goods.
Other chains are getting in on the fun as well. Wendy’s is testing a breakfast menu at 120 stores. Dunkin’ Donuts plans to triple its stores and offer menus that include “breakfast pizza.” The future of fast food depends on longer hours, more menu options, and more breakfast! —MEGHANN MARCO
McDonald’s 24/7 [Business Week]