Say Goodbye To Cingular, Starting Monday

AT&T will begin the “folding” the Cingular brand into itself like a tiger eating its young as early as Monday according to their website:

    Starting Monday, Jan. 15, AT&T Inc. (NYSE:T) is launching a new multi-media campaign to begin transitioning the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and nationwide retail stores, and on company buildings and vehicles.

    “Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability,” said Edward E. Whitacre Jr., chairman and CEO of AT&T. “AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do.”

The right thing to do? Like Quaker Oats? Anyway, expect to see ads about the merger on websites, billboards, television, movie theaters, etc, starting Monday.

Jack, Cingular’s friendly orange splotch, will stick around for awhile:

    During the transition, the campaign will integrate popular imagery, phrases and icons from Cingular’s traditional advertising, including the “raising the bar” tag line, the “Jack” character and the color orange.

    Each transition campaign element will conclude with the Cingular and AT&T logos coming together while an announcer states that “Cingular is now the new AT&T.” The broadcast spots will conclude with an animation in which the “Jack” character appears to “skywrite” the AT&T globe.

One can assume they’ll be pushing their relationship with Apple, as well.
Customers will begin hearing the name AT&T on their voice greetings and begin receiving merger information with their bills in a few weeks. —MEGHANN MARCO

Cingular Is Now the New AT&T (Press Release) [AT&T]

Comments

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  1. Elara says:

    So what will this mean for the iPhone? Can-you-hear-me-now-that-I’m-not-really-cingular?

  2. Dr Scott says:

    “Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability,” said Edward E. Whitacre Jr., chairman and CEO of AT&T.

    Actually, I always though AT&T had some of the crappiest customer service in the world. They fracked up my billing and calling plan every single time I ever moved, without fail, and it always took months to fix. So glad I finally dropped them.

  3. that guy says:

    Wow I never had too much trouble with Cingular but I absolutely hate AT&T… they swallowed up SBC here in Michigan, and their service has gotten even worse. Shouldn’t have signed a damn contract!

  4. lpranal says:

    I said goodbye to cingular in November. FYI, moving to an area without service no longer allows them to waive the ETF :(

  5. Falconfire says:

    Im still confused at how this all worked out. AT&T was bought by Cingular which has now been bought by AT&T huh?

  6. cynon says:

    I know that Cingular is a popular whipping boy, but I’ve never had any trouble with them. Can’t say the same about AT&T. These corporations completely forget that they only exist because they provide a service. They’re only about the cash. Kind of a shame to think the service I’ve been getting for about 6 years is most likely gonna go to crap.

  7. WindowSeat says:

    I’ve had a mobile phone since 1988 and in the almost 20 years of headaches, the worst service ever was with AT&T Wireless. So far(fingers crossed), my best experience has been with Verizon for the past five years.

  8. BareFeet says:

    I’m a Cingular girl myself (not by choice–I’m a college student attached to a family plan that is, admittedly, pretty sweet), but I hate them so much that sometimes it’s all I can do not to call up customer service and scream like a banshee until someone apologizes for the fact that their network drops a good 25% of my calls. Hate them hate them hate them. So really what I’m wondering here is, which is going to suck more, AT&T or Cingular?

  9. phrygian says:

    falconfire – My understanding is that the CEO thinks the AT&T brand is worth more than the Cingular brand. So, even though Cingular bought AT&T, they’re switching to AT&T branding. They’ve subtley been doing so for months now. The Cingular logo used to be orange and black, but they changed it to orange and (AT&T) blue a while back.

  10. Your service fees hard at work, spending millions announcing AT&T Wireless’ switch to Cingular, and now probably millions more to announce the switch BACK to AT&T.

  11. tadiera says:

    So, did someone over there go ‘Man, people really hate Cingular, don’t they? Let’s see if the AT&T branding does any better…’

    Because, afterall, we’re only sheep and we’ll believe that it’s a completely new brand even though they tell us up front that it’s still Cingular, just under a new name.

  12. kerry says:

    I started seeing ads for Cingular-as-AT&T last week. I’m not surprised it’s happening this fast.
    I started being a Cingular customer back when they were CellularOne here, and I never had any problems with them. Even when I decided to get out of my contract early to go to T-Mobile (I wanted a Sidekick) the retention reps were really friendly and eager to get me what I want to make me stay, then when I found someone to take over my contract they bent over backwards to make it happen.
    That said, I’ve also had pretty great service with T-Mobile. All of these companies have flaws in their customer service, and some people are lucky to not encounter them during their time as customer. The ones who do, however, get really screwed, which is totally unacceptable.

  13. tokenfemale says:

    I was originally an AT&T Wireless customer who was pushed to Cingular during the earlier merger. I have an older phone still locked to AT&T that I’d really like to use again (it’s not an easy unlock, requires a cable, the whole bit).

    I’m wondering..now that I’m being switched BACK to AT&T, will the phone work? :)

  14. taylorich says:

    I started seeing the ads for Cingular’s transition to AT&T this week and I would have to say that I really enjoyed seeing the little orange blob thingy swept away “Twister-style” to form the bands of the AT&T logo. I hate that little orange splooge. Never has there been a more annoying character/idea since the old Neon “Beep. Beep. Hi!” campaign.

  15. Ran Kailie says:

    Ugh, AT&T, not again…. I thought I escape that monster years ago. The monster of billing overages, hassles, cursed at on the phone by a manager, and aggravating and frustrating hold times, lack of any connectivity, and the good ole AT&T Way.

    Kill me now…

  16. Johnie says:

    Falconfire says:

    Im still confused at how this all worked out. AT&T was bought by Cingular which has now been bought by AT&T huh?

    To answer your question:
    1) AT&T spun off AT&T Wireless to Cingular (2001-ish)
    2) AT&T buys Cingular (now)

    The spin off was only for a portion of the company — the wireless side.

  17. Johnie says:

    Have they factored in the value of the brand that they are dumping? According to this article the value of the brand is worth $6B in Jun 2006. I’m sure after this week, the value has shot up significantly.

    Also, given the choice between AT&T Wireless and Cingular, people would rather be associated with Cingular.

  18. iankasley says:

    Hrmm, curious. Just as I read this my Cingular prepaid phone, which I had added more minutes to less than a week ago just informed me that it was about to expire and I needed to refill or lose my existing talk time. Fuckers.

  19. Dear Cingular:

    Thanks for changing your name back to ATT. I was wondering how long it would take you to completely transform back to the crappy service provider I fled from in 2002 after purchasing them.

    (I was able to get ATT Wireless to break my contract due to horrible TDMA coverage in the Santa Cruz area during 2002. Now I get to relive those death star-emblazoned bills?)

  20. kerry says:

    I think people are a little confused about what it means to be calling Cingular AT&T. Cingular is not being bought by the people who ran AT&T wireless. Essentially, SBC acquired the AT&T name after their merger, then bought BellSouth. Now that they own Cingular fully, they can change the name to AT&T to have a unified brand. The old AT&T wireless is just as dead as it was when it became “Cingular Blue” after the first merger. These are just name changes, people. TDMA and bad billing are not coming back with the name.

  21. robdew says:

    “our customers recognize the AT&T brand for meaningful innovation”

    More like “monolithic outdated big bell”

    Isn’t AT&T the phone company parodied in Crazy People where the proposed “truth-based ” ad says “If it weren’t for us you’d have no damn phones. At AT&T, we’re tired of taking your crap.”

    That’s about right.

  22. bravo says:

    AT&T Wireless = a separate company spun off frum AT&T in 2001

    Cingular = joint venture between SBC (now AT&T) and Bellsouth

    Cingular acquires AT&T Wireless in 2004

    Cingular decides to use the AT&T brand in 2005

    AT&T acquires Bellsouth in 2006 so it owns Cingular 100%

  23. factotum says:

    Here’s what I think of AT&T.

    “AT&T. Secretly giving the NSA full access to internet data without users’ knowledge or permission. Then we lie about it. Homeland Security, yo!”

    F off and wither.

  24. PsychicPsycho3 says:

    People, please, what does this mean about the iPhone “saying Cingular on the screen at all times?”

  25. kerry says:

    Psychic-
    It means that when the iPhone is officially released it will say AT&T on the screen at all times. Just like how every Cingular phone will start saying AT&T in whatever network identification field it has.

  26. phrygian says:

    PsychicPsycho3 – AT&T is in the process of rebranding _all_ Cingular products as AT&T. That will include the iPhone. It’s all just graphics and stylesheets, after all.

  27. tkdga says:

    I was working for Cingular back in October 2004 when Cingular and AT&T Wireless merged. It looks like Cingular basically spent $42 million dollars for market confusion and a name that for the past 3 years they were trying to get people to forget.

  28. Jobeleca says:

    I’m working for Cingular/AT&T now, most of what I was going to say has already been posted, so I’ll restrict my comment on this to the merger primarily being a landline thing, on the cellphones side all you’ll see is the AT&T death star instead of the Cingular Jack and the new Unity Plan which gives you unlimited calling to/from Cingular phones and all BellSouth/AT&T landline phones.

    I just hope they repaint our call center, staring at a multi-hundred foot wall painted Cingular orange hurts my eyes LOL.