Airport Security Trays To Feature Advertisements

From CNN:

    Travelers nationwide could soon see ads for laptops, expensive cars and other products in the trays that carry their shoes and cell phones through X-ray machines at airport security checkpoints.

    After a six-month test in Los Angeles, the federal Transportation Security Administration was expected to formally issue guidelines Thursday to vendors that want to offer the ads at other airports.

    Under the plan, ad companies would pay fees to airports and provide the TSA with millions of dollars worth of trays, tables and other non-electronic items used at the security points.

Does this mean our taxes will go down? Didn’t think so. —MEGHANN MARCO

Coming soon — ads in airport security trays [CNN](Thanks, jpac!)

Comments

Edit Your Comment

  1. acambras says:

    Maybe Corporate America can start paying TSA screeners’ salaries — Each screener could have patches with their sponsor’s logo sewn onto his/her uniform — like NASCAR.

  2. shiny says:

    From http://www.emergentchaos.com/archives/2007/01/a_pledge.htm

    “Having thought about my previous post, ‘On airport advertising,’ I’d like to see what content-based restrictions are in place. If the ACLU applies and is accepted, I’ll donate $500 for the ACLU to buy bins that advise people of their rights when passing through airport screening.”

    Not a bad idea…

    — S

  3. guroth says:

    After standing a half hour in line just to take my shoes off and possibly have to get wanded down in front of everyone the exact thing I want to do is look at an ad in the bin I am about to place my shoes in.
    Why? you might ask.
    The answer is simple really, so that I can use my hands to stomp my shoes all over the ad because I am so irritated at the inefficiency and questionably effectiveness of our airport security.
    I will probably be less likely to buy a product that places an ad in this particular spot because in essence it means they condone a situation which is upsetting me.
    It is sort of like a reputable company placing ads on a child porn website, except not quite that extreme.

    As a side note, I hope that K-Mart starts placing ads on the bottom of urinals so that I can piss all over it.

  4. testkahuna says:

    I can see ads for Dr. Scholl’s doing well under all them stinky shoes… Or maybe Febreze?

  5. Pelagius says:

    I know that if I had some advertising dollars I would spend them to associate my brand with an uncomfortable, annoying, intrusive bureaucratic process.

  6. bones says:

    First, I will not be looking at your stupid ads as I am so frustrated and in a rush to get thru the stupid screening checkpoint and maybe make my plane before takeoff. Second, why would any company want their product identified with the most irritating, frustrating, personally invasive, demeaning, ignorant events we are forced to endure. Sure enamours me of your product knowing your company sponsors the guy doing my forced rectal cavity search. I’ll rush right out and get that minty fresh toothpaste to get the taste of rubber glove out of the back of my throat.

  7. AcilletaM says:

    I’m all for this if this means they stop putting up billboards.

  8. WindowSeat says:

    Perhaps they will spring for some branded benches or chairs to sit on while you put your shoes back on?

  9. clarity says:

    great – busy-looking ads making it harder to spot small items you might leave behind in the bin. I’ll have to slow down, and I’ll lose more stuff.

  10. Fuzzy_duffel_bag says:

    if Kmart puts ads in toilets so you can pee on them, rest assured Target or Walmart will want to place ads in your pee.

  11. HelpMeHelpYou says:

    I don’t know about you guys but when I see random ads promoting products/services, it doesn’t make me want to go out and try them. Most of the time when I decide to purchase something, I go by what the best value is on the market along with opinions from people who have tried the product/service: not some flimsy ad on plastic tray or giant billboards looming over the freeway.

  12. pestie says:

    This means 1) we’ll be subjected to even more freakin’ ads, and 2) we’ll get nothing for it. Our taxes won’t go down, airfare won’t get cheaper, we won’t get through the security lines faster, we’ll just get to look at more ugly crap.

  13. tspack says:

    Well, thinking positively, with so many options when I want to buy something, so many brands and types of anything, I can immediately eliminate anything advertised in this way. So it will make my choices easier because I’ll have fewer items to research. Great!

  14. Chairman-Meow says:

    I simply cannot wait until I see the first ad at the bottom of tthe bin.

    Why?

    So that I can fire-off an angry mail to the spnsor telling them that I am never going to buy their product due to the stress I endured going through the checkpoint. Maybe they will find a clue and stop this kind of nonsense.

    Heh.

  15. Demingite says:

    People with something to sell sometimes fail to consider that some forms of advertising make people LESS, not more, likely to buy your products. You can sometimes measure the number of hits an ad generated, but you cannot measure the amount it turned people off to your product — the future business it helped prevent — even though the latter may be a much more important figure. As an example, companies that rename classic stadiums after their corporation definitely turn me off to that corporation, making me less (not more) likely to buy its products. Similarly, flyers stuck under my windshield earn an angry response, and, deliberately, not one cent of business — the opposite of the intended effect.

  16. slapshot24 says:

    A nice reminder to pick up all your stuff would be nice (“do you have your cell phone?”) and save a number of people trips back to the security checkpoint. I could use that a lot more than another advertisement.

  17. Demingite “As an example, companies that rename classic stadiums after their corporation definitely turn me off to that corporation, making me less (not more) likely to buy its products.”

    An shining example of this blunder happened in the state of Utah where the Utah Jazz play basketball at the Delta Center now currently known as EnergySolutions Arena. EnergySolutions being a major player in the disposal and dumping of hazardous waste in questionable locations.

    http://www.sltrib.com/news/ci_4998532

  18. livewire says:

    Here’s the official pre-soliticitation notice about advertisements in security checkpoint screening areas with the name and number of the guy in charge of “Industry Day for Advertisements” at TSA Headquarters- http://www1.fbo.gov/spg/DHS/TSA/HQTSA/Reference-Number-011

  19. theinsanefurry says:

    **TSA screener talking to reporter in the future**

    Yea, the #2 BudLite/Home Depot/Cingular X-ray machine did real well today. We had a bit of an early problem when that lady put the baby on the Carmex belt, and it pooped going through the machine, but we got that cleaned up after 3 hours when the TransUnion union janitors got back from lunch. We then made record time getting those guys that matched the terrorist profile through security. I would also like to thank my CompUSA crew for that wonderfull public strip-search of the 90-year old lady in the wheelchair. You know how dangerous they can be.