Magnifying Glass In The Cat Food Aisle
We took this cameraphone picture of an elderly lady in the supermarket, using a magnifying glass to inspect cans of cat food. She looked at three different cans, then walked away without choosing any.
We should make her the new Consumerist mascot. — BEN POPKEN
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Comments:
Notice the magnifying glass on the Key Food site -- she came prepared
When I started working at home and grocery shopping on weekday mornings, I encountered the same thing on a regular basis - an older person with poor eyesight studying coupons full of fine print desperately trying to find the exact size/flavor/configuration of products the coupon applied to. (only chunky in the 12 oz jar! peach or cherry but not grape - unless it's diet.) Ridiculously hard even for the perfectly sighted! I got to talk to many interesting people as I offered to help them figure it out. Coupon and label printers are sadistic.
Hey 'clarity,' ^ ... I couldn't have said it better.
I also agree with Ben, she should be the new Consumerist mascot. Although I think she was probably reading ingredients to buy for a cat with special health needs.
Consumerist challenge: read all of the labels of stuff you buy next time at the store. You probably will put a lot of it back, too, after you find out how much scarily unidentifiable crap they put in products. Hint: try buying the ones with the fewest ingredients; they're usually the best quality.
She reminds me of Kevin Smith's "milkmaids," whose main goal in life is to search through 48 gallons of milk to find the sole one with two days more left on the expiration date.
I salute you, cat-food lady and milkmaids!
(I think we missed the point here..it isn't funny that she couldn't see..it was funny that she looked through multiple cans with a magnifying glass and then didn't buy any).
"Bah...liver...why does everything have to taste like liver!"










You laugh now, Ben, but someday, you'll be elderly, decrepit, and presbyopic, perhaps shopping for cat food and wearing a babushka.
Someday...