Noka chocolate is sold for $2000 a pound, but it’s actually crappy chocolate bought from another company and repackaged in a half-abandoned strip mall in Plano, Texas.
Dallas Foods posted an in-depth investigative report, which included this conversation with company owner Katrina Merrem.
DF: So you guys make the chocolate?
KM: Uh-huh. We have a commercial kitchen here where we make the chocolates here.
DF: No, I mean, you actually make the chocolate, or are you using someone else’s chocolate?
KM: Well, we don’t do the whole “bean to bar.” We actually get it in a semi-processed state based on our specifications, but we do actually make the chocolates here.
DF: Who do you get your chocolate from then?
KM: We don’t disclose that.
KM: Because everything is based on our specifications, so it’s our, um, our chocolate.
DF: And you can’t say, though, who’s making it for you to your specifications.
DF: Okay. Well, that’s good enough for me. Thank you.
KM: Oh, you’re welcome.
Noka chocolate is sold through Neiman Marcus and until recently, Dean & DeLuca. — BEN POPKEN