Sony’s PSP Blog Flog Revealed


UPDATE: Videos pulled from flog. See them here.
UPDATE: Meet The Douchebags Behind The Sony PSP Flog

We’re a day late and a dollar short to this story, but the forces of the internet outed a marketing company working for Sony for creating fake PSP blog.

The ps3do site says it’s written by “Charlie” who wants to get the parents of his friend, “Jeremy,” to buy “Jeremy” a PSP for Christmas. The domain name is registered to the Zipatoni marketing company.

In the video above, witness the dancing and rapping skills of Cousin Pete, supposedly one of the blogger’s cousins. Despite being 35 and having an empty loft to shoot his crumbelieavable marketing video in, he too wants his parents to buy him a PSP for Christmas.

Witness their friends Tomiwa & Jessie. When they’re not busy loudly ordering bottles of client’s middle-shelf vodkas, they enjoy wearing PSP shirts the bloggers made. Hey look, you can download the iron on here. Hey look, you can download this greeting card here. Hey look, you can download the lyrics to this hardcore video “our band” whipped up here.

Pretty pretty please, make us into a meme.

Congrats, douchebags, you’re a fucking meme. — BEN POPKEN

All I Want For Xmas Is A PSP [Official Site]
‘all i want for xmas is a psp’ – Is this Sony’s attempt at viral marketing? [Something Awful, where the video was first discovered]
All Sony Wants For Christmas Is A Better Marketing Company [Kotaku]
Sony gets ripped for a bogus PSP blog [AdFreak]


Registar’s info for alliwantforxmasisapsp.com

Registrant:
the ZIPATONI co.
Gregory Meyerkord
555 Washington Ave. 3rd Floor
St. Louis, MO 63101
US
Email: greg.meyerkord@zipatoni.com

Registrar Name….: REGISTER.COM, INC.
Registrar Whois…: whois.register.com
Registrar Homepage: http://www.register.com

Domain Name: alliwantforxmasisapsp.com

Created on…………..: Tue, Nov 14, 2006
Expires on…………..: Wed, Nov 14, 2007
Record last updated on..: Tue, Nov 14, 2006

Administrative Contact:
the ZIPATONI co.
Gregory Meyerkord
555 Washington Ave. 3rd Floor
St. Louis, MO 63101
US
Phone: +1.3142312400
Email: greg.meyerkord@zipatoni.com

Comments

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  1. Ico Jones says:

    That’s bad, but not as bad as the fact that if you do not have a 100% charged battery in your PSP and try to update the system software, there is a good chance that your PSP will become a fancy paperweight. And if you got the PSP as a gift and don’t have access to a proof of purchase, all they will do for you is replace it with a factory refurb for $90 + shipping and tax!

  2. musicphreke says:

    > if you do not have a 100% charged battery in your PSP and try to update the system software, there is a good chance that your PSP will become a fancy paperweight.

    No, if you do not have a 100% charged battery (actually 75% charged battery), it will tell you to charge your battery first.

  3. ACurmudgeon says:

    Penny Arcade has a great comic that perfectly describes the “rap video” on the site:
    http://www.penny-arcade.com/comic/2006/12/13
    they also had a link to this story about FTC getting involved in this stuff:
    http://tinyurl.com/yzsdee
    first time using tinyurl, if it don’t work then visit http://www.pennyarcarde.com

  4. Why are they trying to advertise a dead format/product?

    No level is too low for Sony to stoop.

  5. SteveJeltzFan says:

    As a marketing/advertising person, I have to admire well-done “guerrilla” campaigns.

    This is not one.

  6. kodec says:

    Kinda reminds me of Dell’s lame marketing campaign where “Steve” would make videos trying to get his friends’ parents to buy them Dell computers, only this sucks even more.

  7. jconli1 says:

    “Congratulations, you’re a fucking meme” is my new favorite saying.

  8. Video’s gone!

  9. Ben Popken says:

    Sony pulled it, but we have now reuploaded it.

  10. VulcanMike says:

    Three questions to ask before you roll out your clever viral marketing campaign:

    (a) Is it unique?
    (b) Is it compelling?
    (c) Is it honest?

    This campaign shoots itself in the foot with (a) by appearing to be from… a 14-year-old that can’t spell, as best I can discern.

    Is it compelling? Only to make fun of, which might have worked if we didn’t immediately grace over the PSP aspect and begin pummeling Sony and more gravely, Zipatoni. You may believe that there’s no such thing as bad PR, but when every mention of your promotion is paired with a negative blog posting or comment, you better believe that there’s such a thing as bad viral marketing.

    Is it honest? All I Want For Xmas is a PSP? Who is saying that in December of 2006?! I forgot the PSP even existed with all of the Wii and PS3 talk.

    It’s not cool. It’s not new. It’s not awesome. You could almost call it pathetic. It is cheaper than both of the other options, however. Sounds like a campaign I would have enjoyed. “I may be lame, but I’m better than nothing.” They could have ran TV ads with “Love The One You’re With” as the theme. :-)

  11. Trackback says:

    Those clever Microsofties, they’ve put together half a dozen videos educating parents on their children’s behaviour. Better than attending a weekly Nursing Mothers’ Association meeting, anyway.