The gimlet eyed Mouseprint blog discovered Toys R Us will not be pricematching this Black Friday.

If you purchase cheaper Black Friday toys at other retailers, Toys R Us will not pricematch. If you purchase an item more expensive then the early bird Doorbuster price, the retailer will not pircematch.

Really, though, is this such a big deal? Who wants to be running between a buncha different toy stores on Black Friday, shaving $20 here, cajoling $10 there. Consider the opportunity and gas costs, people. — BEN POPKEN