Well, they have a terrible shock coming to them. Their "perfect" customer is absolutely nothing like the "typical" Wal-Mart customers that have driven me to search out all possible alternatives to shopping at Wal-Mart. Why must reality always destroy the idealized vision of perfection for poor widdle Wal-Mart?

Nancy enjoys Tweety Bird sportswear and smoking in her 1993 Caravan with the windows up, whether her "several" kids are in tow or not.

Now, for the typical Walmart customer, she's 40-ish, lives in a double-wide, and smokes Camels by the carton. We'll call her Belle and I'll put down money that Belle kicks Nancy's rear end in the parking lot every day of the week and twice on Sunday. There's a reason some of us eschew Walmart for Target.

Wow, apparently just the word Wal-Mart an in otherwise uninteresting and non-topical article is enough to set you guys off! We get it. You have a problem with Wal-Mart that stems more from socio-economic issues with the customers than consumer issues. Go ahead and deny it, but since your insults always focus on that issue I think we're seeing where you're really coming from. Making fun of poor, backwards hicks makes you feel superior about your more enlightened, intellectual, and middle class lifestyle.

wow....bitter much?

While I can't argue about the degree of snobbery involved in many criticisms of Walmart here, you have to admit this is pretty creepy. Why do you need a composite of the perfect customer? Are there plans to begin breeding them?

Wierd.

Or "weird", depending on how well your local public school system was able to clear up the whole "I before E" mystery in grade-school...

I assume every company probably makes composites of their best customer - and to be fair the original article says "best" customer" not "perfect". That way they can better market to them. The only really odd thing is giving the composite a name. Odd enough to create a story here? Not really.

I see "Nancy" sitting in a rusty Trans-Am looking for her smokes, waiting for one of her brood to bring her a motorized cart while she chugs down her last Budweiser.

Best Buy did sort of the same thing with its "Jill" thing last year--that characterization was fairly insulting to the intelligence of women, as I recall--but whatever. And I wouldn't characterize it as socioeconomic snobbery so much as snobbery concerning the behavior of some of Wal-Mart's typical patrons. Rich or poor, acting like an asshole is always contemptible.

Hey now, play nice. And try not to lump Wal-Mart customers in with the rest of us Camel-smoking, Bud-swilling folk!:P

.....I'm wondering if "Nancy" is one of the Wally hoes who works out of the three or four big reefer trailers parked outside the store 24-7. Punch up:

Lakeshore Parkway Homewood AL 35209

into your Google Earth and check out the north east end of the parking lot.

Hmm, for such a big and rabidly growth-oriented company, they missed a crucial trait that "Nancy" must have. She must get her news solely from network television, and have no civic morals.

Cause, like, duh, any mom who actually knew what was going on would walk into a Wal-Mart only to slap somebody in charge. (Mom power!)

The "tweety bird" comment was spot on.

Man, I can't stand all these poor people either. They're always getting in my way when I go to Target to buy cheap shit.

Those damned paupers. Lord knows I'm judging them solely for their socioeconomic status and not for their ignorance and disregard for their children's health. And it has nothing to do with Wal-Mart - people can make their own decisions! Most starving folks know better than to grab a 33¢ box of Mac n Cheese over a wholesome $4 brick of tempeh! Now if you'll excuse me, I have to light a clove cigarette with a flaming Benjamin.

Ha! Didn't we just talk about cloves a few weeks back in the anti-smoking post?

I dunno about where you guys shop, but in my town, all the Wal-Mart shoppers are slim, beautiful, and perky mothers and wives of young suburban professions with a couple cute kids in tow. Not all of them are named Nancy, though.

Wal-mart, Wal-mart,Wal-mart. Reasons not to like wal-mart. 1. in many small towns across America, where people are poor (and take care of their kids and family by the way) Wal-mart has destroyed the economy by becoming the only place to buy clothing, food, etc. at a price that the people who were shut out by Wal-mart can afford.
2. It is one of the few stores that most people feel some sort of anxiety when going into. - which by the way is done on purpose.
3. They are one of the biggest and first pushers of forcing companies to use labor outside of the united states in order to make products- which by the way is why a lot of small town America is getting even more poor, and why we have a trade deficit with china.

I am sure there are more, but wal-mart tires me. I don't shop there, I buy local.

...and if you are going to hate them, have a real reason- there are tons out there.

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@OMG! Snow Peas!: Yes. Enter this and you will not get other app stores nonsense:

not:stuffgizcoverslikeonceinabluemoonjusttoshutupthepcfanboys

@OMG! Snow Peas!: Yes. Enter this and you will not get other app stores nonsense:

not:stuff.giz.covers.like.once.in.a.blue.moon.just.to.shut.up.the.pc.fanboys