How Did Gillette Know It Was My Birthday??!
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Corey was a bit freaked. He received a box in the mail containing a razor and shaving cream. The box said, "Happy Birthday, from Gillette." Whiskey tango foxtrot?
Corey has bought a few Gillette products in the past, but he really can't remember filling out an a form providing them with this information.
The Consumerist had a pretty good idea of how, but decided to send his question in through Gillette's website to see what they would say.
We sent his in his question through Gillette's website.
What they had to say for themselves, inside.
October 6, 2006
Dear Mr. Popken,
Thank you for contacting The Gillette Company.
We are always concerned when a complaint is received and appreciate your bringing the matter to our attention. We apologize for any inconvenience this may have caused. We have an outside source that provides us with this information.
Again, thank you for taking the time to contact us. Please let us know if you have any additional questions or comments.
Mai X.
Consumer Service Associate
010823372A
"We have an outside source that provides us with this information." -- This seems to confirm our suspicions: Gillette knows you bought products from them. They bought your date of birth from a third-party information broker. Gillette combined the two and sent you a birthday surprise.
While odd, Gillette is within its legal rights to do so, as they have a pre-existing business relationship with you.
Hey, it's a free razor. Just make sure the paranoia doesn't affect the steadiness of your hand.
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Comments:
I'd lay money on selective service. Just like the Psychic, mine arrived within a week of signing up, right around the same time I started getting ads from the Navy that had the same look and feel of Gillette's advertising: cool (as in color, not as in awesome) blues and black, and it looked like they merely switched a jet for the razor and "Navy" for "Gillette."
This was the first time I realized our government sold out to private corporations. At least I got $20 worth of razor goods out of the deal. Oh yeah, I still shave with a Mach 3 today. Looks like the advertizing campaign worked after all...
Yeah, I would bet my money on Selective Service selling their database to Gilette. My brother got one of these razors on his 18th birthday, and he'd only previously bought Gilette products at retail stores. I'd be curious to know whether girls receive one of those pink razors on their 18th birthdays as well.
Kinda reminds me of how you after moving and filling out a change of address form with the USPS, all those moving companies and Home Depot seem to have magically acquired your name and new address.
Gillette is not the only company that does this; I got one of Schick's razors for women in the mail for absolutely no apparent reason a few months back. I'm well over 18, and there was no birthday greeting on it. I hadn't signed up for such a promo, but just like the above posters, I didn't feel like complaining for getting a free $15 razor.
School districts often sell student info secretly to anyone who is willing to cough up a few bucks.
Colleges don't bother with all that secrecy crap.
The only 'free' stuff I get is the random stuff that's being sent to people who used to live in my apartment well over 5 years ago. None of it useful since I don't bet or intend to pay someone else's bills.
""We have an outside source that provides us with this information." -- This seems to confirm our suspicions: Gillette knows you bought products from them. They bought your date of birth from a third-party information broker. Gillette combined the two and sent you a birthday surprise.
While odd, Gillette is within its legal rights to do so, as they have a pre-existing business relationship with you."
I call bullshit. many years ago, when I turned 18, I received a very nice razor in the mail from Gillette. Trouble is: I had never bought a product from them. I was all electric back then.
They simply buy the info - plain and simple - just like anyone else that sends you unsolicited junk in the mail. No 'pre-existing business relationship' needed for the US mail. Difference is, they sent you something useful.
Are governments allowed to sell data and mailing lists to private corporations? Federal (selective service) and county (your high school)? I think it would be a handy revenue stream, but that as a matter of public policy it would die. I mean, it's hard enough getting non-paranoid people to respond to the census.
Well, there are a lot of public records that corporations use to collect information on you. The government does not allow electronic access but these companies will still hire someone to sit down at the County Clerk's office and thumb through records recording various information like your birth record, housing purchases, etc. There's a lot that's public.
They then comprise massive databases and sell the information to companies. Next thing you know... boom, free razor.
Google "public record search". Sit back and laugh at your privacy concerns.
I hope someone will insist that Gillette provide the name and phone number of the outside source. Such a source should be no more private than an individual's private information. (And everyone should have the right to opt out.)
I feel similarly re grocery store club cards: If you want to track exactly what I buy, and when and where I buy it -- a private information -- you need to tell me exactly what you do with that information. That would only be fair. But in absence of legislatio...
(I'm not sure why that last comment got cut off - ? The end was just:
But in [the] absence of legislation, they won't.
(See http://www.nocards.org .)
If you've ever filled out a magazine subscription card or online survey, applied for a credit card, been born, etc. your info is being actively tracked and sold. That's how Gilette can send you a razor on your birthday, and why a month after you move you're getting the same stupid supermarket coupon circulars you were getting at your old place.
Legally they have to remove you if you ask: http://www.privacyrights.org/ar/infobrokers.htm
"School districts often sell student info secretly to anyone who is willing to cough up a few bucks."
I can garentee you thats absolutly bullshit, things are so secretive in school districts that I had to have authorization to look at student NAMES just to set up a internal testing database for our kids for No Child Left Behind.
If you catch a school district selling childrens info its a federal offence.
Joe writes:
"I remember hearing, around the time of my own 18th birthday, that
Gillette's knowledge of young men's birthdays comes from the the US
Government. It has to do with Uncle Sam's requirement that we register for
the Selective Service. Seems like a fair trade off: the government
requires us to sign up to get our asses blown off, but in turn we get a
free personal hygiene product.
I remember when I tried to sign up for the Selective Service on a Sunday,
and I received a message saying I should wait for a weekday. Only the US
Government would close the internet on Sunday. And I never even got my
fucking razor."
I received one of these when I turned 18. I was actually pretty impressed they gave me the real product. I used the handle of that Razor until recently when it was lost in a move.
I liked the razor and may not have bought one otherwise unless I had a chance to try it out, so I think it was pretty effective marketing.
I use the Mach 3. I hope they send me some, because I don't want to have to buy blades.
Oh, I've heard that razor companies will put sharp, high quality blades in a new product line but then slowly decrease the quality, so that it easily adopts new customers in the begining and makes it easier to sell a new razor "breakthrough" in the future.
.....Stockpile those Fusion cartridges. You can get a 5-year supply at Sam's Club for about $30. The great shave lasts till the little green aloe strip wears off. Then it's just an ok shave. If the thing falls on the tile floor and the little plastic guard gets cracked, you will do Michael Jackson-level surgery to yourself if you try to shave with it! Have plenty of band-aids and disinfectant handy...
Got to go with the SS as well. I got one right after sending in the draft reg.
And if any one here doesn't like these damn multi-blade, try a old safety razor and a brush. You will be amazed by the difference. One blade per side is all you really need and withe the wet shave technique, while a lost art, should be remebered.
I am not a shill, but this is one thing that I missed with out a father in my life, being taught to shave. I had to figue it out my self and I had it all wrong.
Here is a cool artice (vai digg a few months ago)
http://www.msnbc.msn.com/id/6886845/
all about the wet shave.


























Still... freaky!!