Walmart’s PR firm today publicly disclosed two more fake blogs shilling for Walmart and took steps to increase their transparency.
- “One blog appears on the home page of Working Families for Wal-Mart, the allegedly grassroots advocacy group formed by Edelman last December, which is “committed to fostering open and honest dialogue…that conveys the positive contributions of Wal-Mart to working families.” The second blog is on WFWM’s subsidiary site Paid Critics.
The Paid Critics blog is devoted to “exposing” links between unions and other vested interests that are “smearing Wal-Mart” through the media. Until yesterday, blog entries on both WFWM and Paid Critics were uncredited. Thursday, bylines were added to blog posts “in response to comments and emails.”
Of course, now that the Edelman authorship has been laid bare, the blogs are as inutile for Walmart as they were for consumers.
Edelman Reveals Two More Wal-Mart ‘Flogs’ [MediaPost] (Thanks to Dmitry!)