Apple Fights Pod Power
Who owns the word 'pod'? How about 'podcast'?
According to Apple, they do, and they're trying to sue Podcast Ready — a company that makes podcast delivery software — for breaching their trademark. Apple claims they are confusing consumers.
This actually bodes poorly for Apple: no one at this point thinks that a podcast is inextricably linked to an iPod. It's just an mp3, distributed over RSS feeds. The term 'podcast' is just ubiquitous on the Internet, rarely being connected with an iPod anymore. What is Apple intending on doing? They'd have to sue half the internet to keep the word to themselves at this point.
It's already a lost battle: Apple's "pod" branding is going to go the way of zipper and velcro, mark my words.
Apple go to war over 'pod' [Daily Mail]
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They are not fighting about the use of "podcast" as a word... they are fighting about those companies using it to sell a product or service.
People have blown this up all over yet the letter they sent the company made it very clear they have no problems with them using podcast.... IF they where not selling something.
That article has it all wrong. Apple isn't complaining about the use of the word podcast - otherwise they'd be complaining to a lot more people than these guys. Apple has warned these guys because they are trying to trademark "podcast ready" and "mypodder". If they were successful they could license the terms to other companies for a fee. Apple doesn't want another company trademarking "pod" phrases or it would dilute their own "pod" trademarks.
http://daringfireball.net/linked/2006/september#thu-28-mdj...
Which is exactly what a lot of people have been saying from the begining, because most "podcasts" are simple MP3s. The term I like and the term a lot of people in tech want to see is "Netcast" since its a broadcast on the net.
But it doesnt much matter even if we continue to call them podcasts, thats not what Apple is pissed about, its pissed that people are selling services AS podcast enabled, or podcast instruction etc, and using the iPod name to sell something
But it doesnt much matter even if we continue to call them podcasts, thats not what Apple is pissed about, its pissed that people are selling services AS podcast enabled, or podcast instruction etc, and using the iPod name to sell something
But then they couldn't complain if they changed their name to Netcast Ready, right?
This post doesn't really get the story right -- but neither have most of the ZOMG LAWSUIT bloggers.
Yeah, it does seem strange that Apple is going after only this instance of the word "podcast," right? Well, there's a reason. It's because Apple isn't trying to sue somebody for using the term "podcast"; they're threatening legal action the company in question, Podcast Ready, is attempting to get its own trademark for the terms "Podcast Ready" and "MyPodder."
Apple specifically says as much in its letter to the company, readable here. The gist of the letter is "We know that 'podcast' et al. are used generally to talk about podcasts, which is obviously fine, but the trademarks you're trying to get are too close to our 'iPod' mark. So while we don't have any problem with you calling your products 'Podcast Ready' and 'MyPodder,' we do have a problem with your attempt to trademark them and make money from the names alone." That's why Apple isn't suing "half the Internet."
Even the blog post I linked above for the full text of the letter doesn't appear to fully understand what Apple is doing here. There's definitely an argument to be made over whether Apple has the right to the "Pod" trademark, and I imagine that will be pursued in the courts as this litigation progresses. But let's be realistic about the nature of the litigation, which is much narrower than the knee-jerk Digg community (and, apparently, a Daily Mail journalist) believes.
A little bit more information in this Daring Fireball post.
I don't think suing is the correct course of action. I think the correct thing to do is build a time machine and shoot the person who came up with the word "podcast," just like we should do with all the other trendy networds that are thrown around by idiots. I'm not really advocating murder, I think just shooting them in the hand or something would suffice. Or better yet, a big brand across the forehead that says "IDIOT."
Microsoft's Major Nelson addressed this topic earlier this week, saying that that is why he has always called his online MP3s blogcasts.










Tell that to Apple Records.