General Mills venerable bee evidently hasn’t been busy enough, forcing the cereal making whore itself in back alleys and dimly lit parks, in the form of new FRUITY CHEERIOS.While consumers report it “tastes just like Fruit Loops,” the box boasts it contains 25% less sugars than the leading fruity cereals (10g vs 14g of sugar). In fact, roughly 1/7 of the box space seems devoted to extolling the product’s health benefits. Wethinks the cereal doth protest too much.

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