Pix of First Dell Store
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There are some advantages to having a branded retail outlet. But there are better and worse ways to manage such things. I hope Dell uses good theory (which would probably include not doing anything like Best Buy does). Apple stores seem to work pretty well. I thought Gateway stores also worked well, but Gateway gradually closed all its stores, which was a considerable inconvenience to me as a (former) customer. (I still feel negatively about Gateway because of that.)










You forgot the state-of-the-art fire retardant system.