Yesterday, we claimed that sitting around bleary-eyed until midnight would net you the best airline ticket prices. Upgrade Travel read it; they snickered contemptuously, sending guffaws of elite contempt in our direction. Then, Mortal Kombat style, they ripped the dripping spine out of our hopes and dreams of cheap nocturnal airfares:
- Several blogs — at least 36 of them — picked up on this tip. The problem is it’s completely wrong. It’s pure, unadulterated bunk, a long-running myth of the airline industry.
I consulted with the good folks at FareCompare.com, who reaffirmed my view. The Wednesday midnight rule is a myth.
Why’s it a myth? For one, held inventory is released every day at midnight — Wednesday is not the cheap fare G-Spot. Furthermore, most fares on hold just aren’t really all that cheap. Oh, and that midnight thing? That’s bunk too.
Okay, smart guy. When is the best time to get cheap tickets?