AOL’s Data Release Bothered People So Much They…

• Made an art film.
• Created an online searchable database. Too bad the damn thing doesn’t completely work.
• Numbered the top 20 AOL web searches. #1 How to tie a tie. #18. how to masturbate, which ranks below #7, how to masterbate.
• Drew a cartoon. Don’t worry, we don’t know the backstory either.
• Wrote some haikus.

Wow! User-generated content is an awesome way for companies to harness the inherent marketing potential of the internet!