Redux; Head On! Apply Directly to the Forehead!

Last month we posted the commercial for Head On! - a headache relief stick that you rub on your brow. The commercial repeats “Head On! Apply Directly to the Forehead!” over and over again.

Now, we just spotted this “consumer-generated marketing content” that shows that there’s other things that can be applied directly to the forehead as well.

Then there’s this, taking the commercial’s premise to its illogical conclusion.

Maybe by boring its message into your amygdala, Head On! hopes to create need for itself.

Comments

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  1. mark duffy says:

    amygdala!?!

    Where’s my Head On…

  2. Fenni Fentu says:

    I am surprised that Head-On commercial hasn’t produced seizures in viewers.

  3. Paul D says:

    It’s got a good beat. I can dance to it.

    I might buy the Paul Oakenfold remix.

  4. homerjay says:

    I wonder how well this would work for other products:

    Butter – Apply directly to your toast

    Butter – Apply directly to your toast

    Butter – Apply directly to your toast

    Windex – Apply directly to your windows

    Windex – Apply directly to your windows

    Windex – Apply directly to your windows

    KY – Apply directly to your vagina.

    KY – Apply directly to your vagina.

    KY – Apply directly to your vagina.

  5. homerjay says:

    I wonder how well this would work for other products:

    Butter – Apply directly to your toast

    Butter – Apply directly to your toast

    Butter – Apply directly to your toast

    Windex – Apply directly to your windows

    Windex – Apply directly to your windows

    Windex – Apply directly to your windows

    KY – Apply directly to your snatch.

    KY – Apply directly to your snatch.

    KY – Apply directly to your snatch.

    Hey, it was the first word I could get through the screener!

  6. homerjay says:

    oh, well, it looks like the screening software accepted my first try after all! :)

  7. buck09 says:

    Given that this is a homeopathic remedy, you can safely apply it to any part of your body for maximum placebic effect.

    I don’t really understand why they sell different products for your back or anus… They’re all equally useless.

  8. madderhatter says:

    Gawd I HATE that friggin’ commercial ! I wish someone would have figured out a way to substitute a bingo dobber to that lady. Or maybe fill it with liquid nitrogen.

  9. Yozzie says:

    Man… that guy is kinda dishy. I have several suggestions for further items which could be applied directly to his forehead.

  10. Doolittle says:

    Head Up Apply directly to your asshole
    Head Up Apply directly to your asshole
    Head Up Apply directly to your asshole

    Just a suggestion! What a godawful commercial!