To Build a Better Butter

A smooth and creamy butter-like confection, Thomas Bartlett’s Minor Tweaks consumer letters are a source of reassuring delight, whether spread over a lightly toasted keyboard in the morning, as a dipping dollop during mid-afternoon snack or melted over a bowl of popped corn for a Hellraiser marathon for the whole family.

Dear I Can’t Believe It’s Not Butter!:

First of all, let me say how much I enjoy I Can’t Believe It’s Not Butter!. It satisfies my buttery needs. What more can you ask?

It’s so good that I’ve often thought of starting my own knock-off brand called “I Can’t Believe It’s Not I Can’t Believe It’s Not Butter!” But then I realized I know nothing about how to manufacture, distribute, or market such a product. Oh well.

Continue!

all the best,
Tom

ICBINB’s reply here.

Some day we will rope Thomas into writing something for us. Some. Day.

comment on this post

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.