The Anti-McDonald’s Advergame Game Punks Kotaku!

Imagine if this happened: at a British gaming conference, the director of McDonald’s nascent video game division divulges that their first project for the chain was to program a fast food empire simulator to help train management. However, during beta testing of the game, McDonald’s green-friendly game programmers become more and more disturbed as McDonald’s managers time and time again trigger global armageddon within the game. Consequently, McDonald’s Interactive publicly calls its parent corporation a bunch of blood thirsty baby murderers and severs their umbilical cord with their righteously gnashing teeth.

That would be pretty awesome, wouldn’t it? We’d be all over such a story. If it happened. Unfortunately, it didn’t. Worse yet, Consumerist sister site Kotaku got punked by the probable hoax.

There were a lot of reasons to suspect this is totally bogus. For one thing, it’s too good to be true: it reads like a transcription of the sort of green politick ejaculatory fantasy that feverishly flickers across the inner eyelids of the average McDonald’s detractor as he folds the spine of Fast Food Nation around his taut erection.

Furthermore, Google searches for “McDonald’s Interactive” come up blank for any mention of an internal games division. Likewise Andrew Shimmery-Wolf, the McDonald’s Interactive manager who supposedly delivered the bird.

Now download the Powerpoint Presentation from the site. Notice anything? The slides that correspond to ones shown in the photographs are pixelated image grabs.

Finally, the domain mcdonaldsinteractive.com was only registered two months ago. And hey, guess who registered it? Our old friends behind the Anti-McDonald’s Advergame. Woo!

Kotaku, Kotaku. How embarrassing for you! This is why every Gawker site should have a Consumerist on staff. Are you guys hiring?

McDonald’s Interactive Grows Up And Leaves Home [Kotaku]
Related: Anti-McDonalds Advergame Misses Mark

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  1. Ben Popken says:

    Nell writes:

    “Your item about the false “McDonalds Interactive” department reminded me of a book I just read, Douglas Coupland’s newest novel jPod, in which a few gamers’ bizarre fascination with Ronald McDonald turns into a workday obsession.

    In the book, the programmers of “jPod,” when forced to add a child-friendly turtle character to their skateboarding game, plan to enact their revenge by creating an evil Ronald McDonald character hiding in the game. The profane character, when triggered, is designed to wreak unspeakable violence on the world they created, eventually shutting down the whole game and making it unbeatable — pretty much leading to the armageddon of which you speak.

    I was surprised no one from Kotaku had read it!”

  2. Mr. Black says:

    Now if only Ronald had his…er, her, make-up off (see: Ronald McDonald Goes Calypso)…we can only hope for a “coffee shop” patch