LG Says Life’s Good in the Ghetto

This is an LG billboard in Caracas, Venezuela, shot from one of the city’s worst slums.

As the ANIMAL blog notes, there’s a certain disconnect in the slogan, “Life’s Good” and the board’s context.

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  1. Paul D says:

    You see stuff like this all over South America. There are smiling, pan-ethnic consumers on billboards in some of the most destitute areas of Rio de Janeiro and Sao Paulo, Brazil.

    Who exactly are these companies advertising to?

    Seems to me that a more effective way to garner attention to your company in such an area would be to donate to a local community center or something, if one exists.

  2. Nate says:

    It looks like the board is aimed at the highway passing over the ghetto. Like the commuters who use the highway, LG probably figures it can just ignore what’s below.