From the San Jose Mercury News on McDonald’s new campaign to improve its image
- “I wouldn’t call it a campaign,” McDonald’s Chief Executive Jim Skinner said Monday in announcing the global promotion. “We need to do a better job telling our story.”
“Once upon a time, there was an enormous fast-food chain. They sold billions and billions of hamburgers made from questionable beef…”
So begins Minor Tweaks’ quickie fast-food fairytale… read more…
My oh my, grandma, what large diabetes you have!