Jack White’s Coke Ad, #2

Turns out there’s actually TWO versions of the awesome new Coca-Cola ad featuring a track by White Stripes’ Jack White. This one is cool because all the extras move at the end. The commercial is directed by Nagi Noda, based on the technique she pioneered in the Japanese music video Sentimental Journey.



From shots.net:

    “The shoot, which took place in February last year, took five days and was… one of the largest undertaken in South Africa, with over 250 extras roped in to play the various multiplied versions of each character…The spot broke on MTV in Australia this week, and is set to be the centrepiece of Coca-Cola’s global campaign for this summer.

Second spot found on Screenhead.

Previously: Jack White’s Coke Ad