McDonald's Spicy Chicken Gets Hosed
McDonald's pulled a "guerilla" stunt to promote its new spicy chicken sandwich. As shown, a boring billboard was sprayed down with by a fireman with a hose from a fire truck.
Pretty cool and very effective.
Clever. Iconoclastic.
A conversation-starter.
We're going to go buy a fire truck right now.[via]
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Comments:
Wasting oil for purses is bad, but wasting water for a promotional gimmick is praised?
Why don't they take the near $20 billion they must surely spend on advertising and solve the worlds drinking water problem instead?
OkiMike, please.
The moment they did that, you'd start b!tch!ng about the slaughter of cows. Face facts. You are just an anti-capitalist who likes to lurk on the Consumerist because the articles validate your worldview.
Let's give props to the people who are original. That's a baby step in the right direction.
Full disclosure: I am the proud owner of 0 shares of McDonalds.
Vulcan, it sounds like we have something in common. I, too, have shares in Micky D's.
I just don't see how spending large sums of money for such minimal exposure is the best use of company money. It's a gimmick and, while I get the humor of it, is ineffective.
In addition, it's using up a lot of a very valuable resource: fresh water.
McDonald's is a bunch of clueless assclowns and I am enraged by their inept efforts at marketing. Efforts that I liken to the clumsiness of a virgin pawing at the genitals of his half-unconscious prom date.
Remember -- we're talking about a company whose internet banner ads marketed a cheesburger with the words "I'd hit it."
Maybe that's why McDonald's sucks. Their entire marketing department is having sex with cheeseburgers.