Citibank's ATM Crisis Merely Extends "Money Don't Matter" Campaign
Here's a spoof of Citibank's hoary "Live Richly" ad campaign, penned by Adfreak's Tim Nudd.
As he points out, the long burner is ripe for a fall with its insouciant counterintuitive position.
When you're rolling down 6th in your Bentley fueled by liquefied $1000 bills, it's truly the little things that matter. Like whether your diamond-studded pocket-rocket has full batteries (also coated in diamonds).
Let's get Farked! Add your own "Live Poorly" spoofs in the comments and if they're awesome, we'll mock 'em up and post 'em.
A great way to vent about Citibank locking you out of your ATM account and not telling you about it.
Previously: Massive Citibank Alert: UPDATE
Massive Citibank Fraud Alert: UPDATE
Massive Citibank Fraud Alert
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Comments:
This is great - I've *always* hated that "Money means nothing / everything!" vibe of their marketing. That said, here's what I would tag that shit with:
"Dance as if you can afford it. Love as if you can afford it. Live as if you can afford it."
"Your parents love you... but they'd love you more if you married rich"
"Thanks, I just got it last night at the Limited! Like TOTALLY blew my allowance."

They say the best things in life are free! So stop hassling us! â¢shiticorp