Bike Safety Ad That'll Crack Your Skull
"Be careful when transporting fragile goods," reads the copy.
This Publics Service Announcement (PSA) comes from a Berlin-based campaign to advocate using bicycle helmets. Apparently over there, PSA's still go for the jugular but it's located a bit higher on the spinal column.
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Wait a minute!
What does this ad have to do with my brain on drugs?
It's unfortunate that the ad recalls the "brain on drugs" campaign, because otherwise I think it's startling, slyly witty, and effective. Maybe in Germany viewers don't have the mental baggage of the U.S. anti-drug imagery.
Well, I think the message here is obvious. Only those people whose skulls are made of eggshell need bike helemts.