iTunes might soon be operating without the Apple logo, at least if the Beatles’ record company Apple Corps manages to get their kibosh on. A case between Apple Computers and Apple Corps is currently being deliberated in London Courts.
Flashback to 1991, when Apple Computers and Apple Corps settled an argument over their equally fruity logos by agreeing that Apple Computers would never sell music. Of course, then iTunes came around. Apple Computers, weaving a wonderful semantic wormhole through the very fabric of rationality, is now claiming that they don’t sell music, they are merely the conduit through which music passes. To prove otherwise, Apple Corps’ lawyer apparently played Le Freak for the court. An intriguing legal strategy in what is a rather weird story to begin with.
Apple vs. Apple in Dispute Over Trademark [New York Times]