- “A new survey from radio marketers Mercury asked 1,000 people, if a new iPod and an HD Radio receiver were the same price, which would they prefer. As seen in the graphs… the majority chose HD Radio, citing that a radio is simply easier to use than an iPod.”
We think this is a crock of unprocessed bologna bits. Small surprise that the survey was conducted by a radio marketing group and reported on FMQB, a radio industry newsletter.
Let’s do our own survey: