Our favorite advertising inside man who cares enough to hate, with a heart, sends in this gem:
- “For a limited time, any man who buys a De Beers diamond engagement ring and is subsequently rejected by any woman will receive a full refund of the purchase price, no questions asked. That’s the De Beers DeDifference.”
Talk about aspirational. Talk about selling the promise. Talk about a giant, honking piece of artificially price inflated rock!
This ad appeals to the guys who casually work their articles of conspicuous consumption into everyday conversation.
As they say, you don’t sell the diamond, you sell the hubris.