McDonald’s Spicy Chicken Gets Hosed

McDonald’s pulled a “guerilla” stunt to promote its new spicy chicken sandwich. As shown, a boring billboard was sprayed down with by a fireman with a hose from a fire truck.

Pretty cool and very effective.

Clever. Iconoclastic.

A conversation-starter.

We’re going to go buy a fire truck right now.[via]

Comments

Edit Your Comment

  1. Danilo says:

    McDonald’s is a bunch of clueless assclowns and I am enraged by their inept efforts at marketing. Efforts that I liken to the clumsiness of a virgin pawing at the genitals of his half-unconscious prom date.

    Remember — we’re talking about a company whose internet banner ads marketed a cheesburger with the words “I’d hit it.”

    Maybe that’s why McDonald’s sucks. Their entire marketing department is having sex with cheeseburgers.

  2. RandomHookup says:

    Wasting oil for purses is bad, but wasting water for a promotional gimmick is praised?

  3. OkiMike says:

    Why don’t they take the near $20 billion they must surely spend on advertising and solve the worlds drinking water problem instead?

  4. Vulcan says:

    OkiMike, please.

    The moment they did that, you’d start b!tch!ng about the slaughter of cows. Face facts. You are just an anti-capitalist who likes to lurk on the Consumerist because the articles validate your worldview.

    Let’s give props to the people who are original. That’s a baby step in the right direction.

    Full disclosure: I am the proud owner of 0 shares of McDonalds.

  5. OkiMike says:

    Vulcan, it sounds like we have something in common. I, too, have shares in Micky D’s.

    I just don’t see how spending large sums of money for such minimal exposure is the best use of company money. It’s a gimmick and, while I get the humor of it, is ineffective.

    In addition, it’s using up a lot of a very valuable resource: fresh water.