SayWA The Fuck?

Washington State — unhappy with the stalwart, imperative “Experience Washington” — have changed their advertising slogan to “SayWA: The Sound of Jaws Dropping.” You said it.

A slogan eighteen months and 32 marketing geniuses in the making, the SayWA website describes the new slogan thusly: “SayWA is a distillation of the sense of wonder that comes with discovery. It describes the moment when an experience becomes emotional. Where the traveler is no longer an observer, but a participant. The SayWA moment.”

The Seattle Times piece also has this wonderful quote from a Washingtonite: “Thirty-five years ago I smoked dope and probably could have come up with something like that.” And John Browlee of Dublin, Ireland commented: “This is like a year and a half Washington, D.C. initiative ending in the slogan ‘Say Dick.’”

Brows furrow over tourism slogan [Seattle Times] (Thanks, Media Orchard!)

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  1. LTS! says:

    Do you think the same creative geniuses will begin to promote the Washington Zoo with the slogan, “We’ve got animals at(out) the WAZoo!”?

    Seems like those marketing geniuses took a few trips north of the border there in B.C. and found the dope that was needed to come up with the slogan today!

    Finally, everyone knows the appropriate Washington D.C. initiative would be “Got Dick?”

  2. drsmith says:

    I could top that. OMG! Says it all. It’s shorter, I came up with it for free in less than 2 minutes, and it fits the goals of the campaign:

    “OMG is a distillation of the sense of wonder that comes with discovery. It describes the moment when an experience becomes emotional. Where the traveler is no longer an observer, but a participant. The OMG moment”

    Of course, religious types may take issue with it. You get what you pay for, I guess.

  3. Bubba Barney says:

    It could be ‘Oh My Gosh’ so as not to offend. Plus, that is also a Bassment Jaxx song. And I guess it’s something tittilating in British slang, though I could never confirm that.

  4. Ben Popken says:

    Charles writes:

    My dad lives in Lake Tahoe. The tourism board there uses the slogan and website: GoTahoe.com

    That could also be “GotAHoe.com”