Jetblue wants to increase ticket prices around $10 per ticket.
The busy route between New York and Florida is the planned testing ground.
That’s like:
- Three fewer Boca Raton poolside daiquiris.
- A down payment on a New York taxi ride
- A really good price in the airport restroom.
JetBlue to Try New Route to Profitability [New York Times]
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The amount of thrashing about it takes an airline to implement a small fare increase never ceases to amaze me.