Advertise With Consumerist

Units. In addition to standard advertising units, Gawker Media is open to discussions on other sponsored content packages, ranging from exclusive sponsorships of categories to custom contests. Check out an example custom contest for HP. Email advertising@gawker.com to discuss.

Graphic Ads – CPM Pricing.**

  • 728 x 90 IMU – (Top banner, above site logo) – $8 CPM
  • 300 x 250 IMU – (Rectangle, within editorial, between 4th and 5th
    posts) – $10 CPM
  • 160 x 600 IMU – (Skyscraper, right sidebar) – $8 CPM
  • 160 x 160 IMU – (Button, right sidebar) – $6 CPM

Discounts are available for first time advertisers and larger buys/longer runs.

** CPM stands for “cost per thousand impressions” so for example having your ad appear 500,000 times on Screenhead at a CPM rate of $4 would cost $2,000 (500,000 impressions x $4 / 1000).

Payment. Our minimum purchase of $2000 is payable by check or wire transfer prior to running your advertisement. Contact advertising@gawker.com to arrange.

Package deals. Gawker Media publishes a series of niche upscale online media titles: Gawker Tech includes Gizmodo (gadgets), Lifehacker (software), Kotaku (computer games) and Jalopnik (cars) and Gawker Buzz includes Gawker (Manhattan media), Defamer (LA celebrity), Wonkette (DC politics), Screenhead (entertainment), Sploid (tabloid news) and Deadspin (sports). Discounts are available for advertising across more than one title.

Visit our Media Kit for More Information. For more information on the Gawker Media network of blogs, please visit our digital media kit.